How to begin your script/screen play?
It’s an attention deficit internet world, no one probably not a single individual is sitting & reading stuff on the internet unless he/she is a student/individual looking up information. In such a scenario advertising your brand is tricky.
While your target consumers might be scrolling through Facebook, Instagram, on You Tube they are sitting & watching videos. But here’s the catch they are not looking for Brands or restaurant recommendation, their only goal is entertainment.
In order to benefit from the viewing hours you need to work with the user’s intent rather than against it. How?
You can serve the users content either by creating your own you tube channel that not just only inform but entertain the viewers. Product placement in You Tube original content, sponsoring them are different ways to make your brands visible.
Creating You tube Ads is another way but again ad placement, keywords becomes important.
With the right content, those watching informational/entertaining videos can get to know your brand better and in a positive light; while ads, in precisely the TV advertising vein, can improve brand recall, overall reputation.